Gaya APA

Kartajaya, H. (2004). On Becoming A Customer-Centric Company (Cet. 3 2004). Jakarta: Gramedia Pustaka Umum.

Gaya MLA

Kartajaya, Hermawan. "On Becoming A Customer-Centric Company". Cet. 3 2004 Jakarta: Gramedia Pustaka Umum, 2004. Text.